About
Porting traditional city outdoor advertising, used mainly by brick-and-mortars, to digital mobile platform for global and instant discoverability and reach by city dwellers. Switching local city businesses from old-fashioned and ineffective or expensive outdoor and paper advertising (pavement signs, flyers, self-made posters) to the digital alternative, so that it is searchable, instantly editable and serves a single platform for brick-and-mortars to easily publish their ongoing promotions / sales / pricelists / etc and consumers to discover them when needed (as opposed to traditional advertising which most often come unwanted). The product is two interconnected mobile apps - tack.boss for business owners to post or edit the "ads", and tack.app for consumers to find out this information on the interactive city map.